When Ollie Finch began shaping Longmont, building on his years of experience in supporting early-stage businesses, he knew this wasn’t just another startup brand, it was a call to reimagine how founders engage with the investment process. With a clear plan for supporting businesses, we needed a brand that could capture Longmont’s unique energy, values, and approach.
We worked with Ollie to create the Longmont brand from the ground up, developing a full brand proposition, tone of voice, visual identity and brand system ahead of its launch. The result is a brand built with purpose, clarity and conviction, crafted to resonate deeply with ambitious founders.
When Ollie Finch began shaping Longmont, building on his years of experience in supporting early-stage businesses, he knew this wasn’t just another startup brand, it was a call to reimagine how founders engage with the investment process. With a clear plan for supporting businesses, we needed a brand that could capture Longmont’s unique energy, values, and approach.
We worked with Ollie to create the Longmont brand from the ground up, developing a full brand proposition, tone of voice, visual identity and brand system ahead of its launch. The result is a brand built with purpose, clarity and conviction, crafted to resonate deeply with ambitious founders.
The Longmont name was actually inspired by a meaningful journey to Longmont, Colorado, surrounded by mountains and known for its calm. It was the location of an immersive “boot camp”, where Ollie spent a week deep in reflection with other investors and coaches, connecting more deeply with the reasons we show up for founders.
The idea of illuminating the path towards success helped to inform our brand strategy and inturn inspire the visual identity.
We created a distinctive system that includes:
We worked with Ollie to create the Longmont brand from the ground up, developing a full brand proposition, tone of voice, visual identity and brand system ahead of its launch. The result is a brand built with purpose, clarity and conviction, crafted to resonate deeply with ambitious founders.
The sunburst “O” symbolises clarity, potential and progress, reflecting Longmont’s role in illuminating the founder’s journey
From the vibrant optimism of Summit yellow to the grounded calm of Slate, the colours reflect balance, energy, and ambition.
The use of Degular and Space Grotesk ensures clear, expressive communication across platforms, with flexibility built in.
The sunburst mark appears as a navigational and narrative motif, anchoring Longmont’s identity in both story and style.
We helped to create a series of assets, including intro decks, a brand story, card reels and a full brand guidelines, with every touchpoint reinforcing Longmont’s deep sense of purpose.
Longmont enters the market as a fresh, credible voice, offering more than consultancy, but a partnership that starts with belief and builds toward lasting success.
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